The University of Houston holds Digifest, an event that brings together senior students and industry professionals. Digital media students showcase their work, receive feedback, and network with professionals to launch into their career fields. Digifest is a formal career fair held in the spring once a year. This project aimed to create an identity system that brands Digifest and a cohesive set of deliverables while staying within the brand of The University of Houston.
Graphic Designer
InDesign
Illustrator
Photoshop
For this project, I decided to focus on the purpose of Digifest rather than Digital Media as a whole. The value the event brings is causing students and professionals to come together. To help a viewer understand the event is not a regular business event, I reduced Digital Media and the wide range of concepts to a digital archetype. In Illustrator, I sliced up the word Digifest using an X shape.
The X shape symbolizes an intersection. I then staggered the pieces to create a metaphor for people coming together. I then brought that object into Photoshop and applied a clipping mask to layer an image of television pixel noise. This element brought in the construct of Digital Media without being specific on everything the major has to offer. The colors utilized in the project are black, white, and teal, within the University of Houston brand, without being obvious. It was a stylistic choice to create something that stands out and is eye-catching.
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