Active for the Culture is a research study funded by Meta, questioning if technology-based social support groups increase adherence to physical activity for Black and Latinx women. My role in the experiment was to create engaging content and collect data from our research participants.
Meta Business Suite
Adobe Express
Photoshop
Excel
Content Creation
Social Media Manager
Data Analytics
1) Create inclusive social media content that resonates with Black and Latinx women, fostering a sense of community and support while emphasizing the importance of physical activity for overall health and well-being.
2) Monitor and evaluate the success of the social media content strategy through key performance indicators, such as engagement rates, retention rates, and feedback, to continuously optimize and improve the content and its impact on adherence to physical activity for Black and Latinx women.
Throughout the research phase, my objective was to infuse Instagram stories with gamification elements to enhance user engagement, foster delight, and simultaneously educate and encourage participants.
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